Patita’s Mexican Brand was rebranded by Appelfeller Arts when Kroger asked Castle Rock Meats to update their packaging to better engage consumers. This line of Mexican-style meats became highly successful once rebranded and repackaged.
“Patricia’s creativity, knowledge of product branding and attention to detail have elevated brand awareness of our Patita’s line of Hispanic protein items far above that of our competition. The result has been a tremendous increase in sales in our existing accounts, as well as presenting us with new opportunities. I would highly recommend Appelfeller Arts to any business looking to establish or strengthen their branded products.
Now if we could just get her to eat a bowl of menudo… “
Mike Andrade, President, Castle Rock Meats, Denver, CO