Creative design studio providing professional, quality-oriented visual art, package and label design and digital media.
creative, quality, talent, experienced, design, illustration, studio, expertise, package, label, design, brand, communication, food, beverage, CPG, industry, collateral, sales, materials, point-of-sale, source, manage, direct, art, illustration, copywriting, photography, printing, concept, development, digital, media, project, management, skilled, navigating, USDA, FDA, rules, regulations, compliance, commercial, design
portfolio_page-template-default,single,single-portfolio_page,postid-15477,bridge-core-1.0.4,ajax_updown,page_not_loaded,,vertical_menu_enabled,qode_grid_1200,side_area_uncovered_from_content,qode-content-sidebar-responsive,qode-theme-ver-18.0.9,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,wpb-js-composer js-comp-ver-5.7,vc_responsive


Brand Image Design, Brand Support
About This Project

Over the years we designed the labels for Rick and Linda England’s Decaf Coffee Liqueur, a fun giveaway that they did for friends and family here in the town of Lyons; that’s what we do for friends 🙂  Then they decided to get serious and offer it to the public to enjoy, they asked Appelfeller Arts to design their brand image and labels. Since then Richardo’s Decaf Coffee Liqueur has garnered national and international acclaim, eventually winning “World’s Best Coffee Liqueur” at the World Spirits Award in London, England. We continue the journey, providing brand support through hang tags, sales materials, shelf talkers, banners and powerpoint presentations.



“Patricia developed Richardo’s DECAF Coffee Liqueur’s brand image and label design. We have had outstanding responses regarding the art and how the label stands out on the shelf, as well as communicating the nuances of the product.” 

– Linda England, Richardo’s Decaf Coffee Liqueur